virtual tour for e-commerce business
Due to the global COVID-19 pandemic, pedestrian traffic on Main Street is at an all-time low, making it very difficult for retailers to attract the kind of traffic they are used to, especially during a critical season like winter holidays. But, instead of trying to attract customers by simply lowering prices or having massive sales, innovative companies around the world are using 3D virtual tours with e-commerce to reinvent or improve the shopping experience.
Knowing how important the coming period is for retailers, here are five ways virtual tours can help save retail sales:
- Transport people to your store instantly. At its most basic level, creating a virtual tour is a great way to transport people to your store so they can get a feel for the products you offer in a warmer, more integrated environment than most shopping sites that only feature the products on a white background. Using 3D, you can create immersive experiences that represent your brand, which can create long-term value and loyalty for your business. Here is an excellent example of the VICOSTONE CANADA store in Montreal that comes to life with a 360 virtual tour.
- Add e-commerce. By using virtual tours and adding e-commerce, people can continue to purchase your products even though they cannot visit your store in person. A 3D digital twin, combined with e-commerce, like this store in Montreal, is a great example of how the shopping experience is enhanced through a virtual tour by labeling each product with details and a link to buy. .
- Improve storytelling. A virtual tour 3D is not only an opportunity to showcase your products in a more natural environment, you can also enhance product storytelling by incorporating images, sound, video and text to tell a much richer story. Humanscale, maker of beautiful furniture for your office, is an impressive example.
- Attract an international audience. One of the best things about creating a virtual experience for your store is that you can attract people from all over the world. This means that you won't be limited to people who know you or who see your store on the street. By combining your 3D model with modern digital marketing and social media, you can attract people from all over the world to shop at your virtual store. Here is a store in Montreal that is fully accessible to anyone with a browser, anywhere in the world.
- It's easy to set up. Matterport integrates seamlessly with Google Street View to make visiting your store easier.