Marc Durand Bréard – Google Certified Photographer

Facebook 360 photo for business

360 photos now compatible with Facebook for business.

Photos have the power to connect people around the world, they are also one of the ways publishers, businesses and public figures can share their views with people on Facebook.

As News Feed content becomes more and more immersive, Facebook is introducing an update that gives you a new way to engage your audience: 360 photos. Now you can view and post 360 photos on Facebook. Viewers will be able to experience these high-end 360 photos on your businesses page or directly in the News Feed, where they can pan and explore your locations by simply moving the phone or clicking and dragging on the web

How to use 360 photos to post them on Facebook?

When you share your photo on Facebook, we convert it into a fully immersive 360 photo. You will simply have to add one of your 360 photos in Facebook as you would with a regular photo. Afterwards Facebook will give you the option to position the initial direction of your 360 image and voila!

To post a 360 photo to Facebook:

  1. At the top of your News Feed or timeline, click Photo/Video below Create a post
  2. Import your 360 photo.
  3. Hover your mouse cursor over .
  4. Click on .
  5. Click on your photo and move it to change the starting view.
  6. Click on Register.
  7. Publish 🙂

Why use 360 photos on Facebook?

Internet users on Facebook will be able to identify the "post" 360 in News Feed using the 360 compass icon to the right of the photo or the eye-catching motion effect of the 360 photo while moving your smartphone.

With 360 for Business4, people will be able to explore and experience moments on Facebook as if they were actually there. Your audience will therefore be at the heart of the action.

Already many companies are experimenting and reaching out to new audiences with 360° photography. Google Street View Photographer accredited since 2015 Panosphere 360 virtual tour is delighted to be the specialist in Quebec to help you continue to push the limits of immersive media through the creation of 360 content.

To learn more about 360 Photos, see our best practices and for editors visit:

You can also find out more by contacting us directly here.