Marc Durand Bréard – Google Certified Photographer

360 Video at Mercedes-Benz West Island in Montreal

 

Panosphere360 can create a 360 video for you on Youtube from the 360 Street View virtual tour of your business.

 

Why is a video on Youtube important for my SEO on the web?

Today, video marketing is a necessity of the digital marketing. If you want your video to appear in YouTube search results, you have to work on it. People like to watch videos. Videos can help you sell your products and services. Every day, video consumption increases. As more and more videos are used, it becomes difficult to influence consumer purchases.

So it is very important to optimize YouTube algorithm. A survey suggests that 46% of viewers actually purchased a product after watching a video on social media. YouTube is the second most popular social media platform. The insatiable viewers of YouTube are constantly watching videos and searching for videos.

Just like Google. Youtube is a search engine for a lot of information on the internet, YouTube is basically a search engine for videos. It uses an algorithm to present content to its users.

If you want to grab attention and rank your videos higher in YouTube search, uploading fresh content is extremely important. The videos you upload should get a lot of user engagement. In addition to engagement, user signal is also important. For YouTube to identify a video, the owner of the video must have entered it.

How to optimize a video on youtube?

How you optimize your video for the first 48-72 hours when it goes live is critical to the success of your video. If you do it right, your video might top out.

Metadata is not only important for content, it is also important for videos. Metadata includes information about a video, such as title, description, and tags. Metadata helps your video stand out and be found by the algorithm.

To create effective metadata, research your competitors. See what type of keywords they use. When doing keyword research on YouTube, look for keywords that are likely to drive traffic to your video. YouTube also allows you to categorize your video by “tags”.

Panosphere 360 professional photographer to Montreal