Matterport 3D virtual tours and Google virtual tours for business are both popular ways to present an interior space immersively. However, there are several key differences between the two:
Capture process: for 3D virtual tours, a laser scanner captures millions of data points, which are used to create a 3D tour of the scanned space. Google virtual tours for business, on the other hand, are created using 360 photographs.
Cost: a Matterport 3D virtual tour usually costs a little more than a Google virtual tour for business, because of the cost of 3D hosting if you want to keep the tour online for several years. With Google, Google hosts the images on your business listing. See our virtual tour price list.
Features: Matterport 3D virtual tours generally offer more features than Google virtual tours for business. For example, Matterport 3D virtual tours can include distance measurements, floor plans, and 3D views, while Google virtual tours for business offer Google Street View functionality.
Integration: both types of virtual tours can easily be embedded in a website or a mobile app.
Ultimately, the choice between a Matterport 3D virtual tour and a Google virtual tour for business will depend on the specific needs of the business or user. Matterport 3D virtual tours offer a more immersive and detailed experience, while Google virtual tours are ideal for businesses that want to share their space directly on their Google listing.
For uses, prices and examples by industry, see our virtual tour for business page. And for the technical details of a 3D tour, read our article how a Matterport 3D virtual tour works.