If you're a business owner, real estate broker, or marketing director, you've probably heard of 360° virtual tours and Matterport 3D technology. But one question always comes up first: how much does it really cost?
The short answer: between $395 and $1,295 depending on the size, up to 10,500 sq ft, with a quote beyond that or for industrial needs. The long answer depends on a few specific factors that we detail in this article.
At Panosphere 360, a Google Street View photographer since 2015 with over 1,000 captures in Montreal, on the South Shore and throughout Quebec, we publish our actual 2026 rates here. No misleading "starting from" figures: just the numbers.
The 2 main types of virtual tours and their prices in Quebec
Before discussing figures, it's important to understand that "360° virtual tour" primarily covers two different services, each with its own cost and its own use.
Google Street View virtual tour: $495 to $1,395
This is the most accessible option. A 360° photographer captures your space in 360° panoramas and publishes the result, through Google’s official tools, directly on Google Maps, Google Business Profile and in Google search results. Your potential customers can visit your business, restaurant or office without leaving Google.
- Retail or office space of less than 1,500 sq ft (approximately 140 sq m): $495
- Restaurant, clinic or boutique hotel of 1,500 to 3,000 sq ft (140 to 280 sq m): $595 – $695
- Larger: the Matterport grid plus $100, up to $1,395 for 10,500 sq ft
- Included: publication on Google Maps and your Business Profile, embed code for your website
Matterport 3D virtual tour: $395 to $1,295
Matterport is a completely different technology from Google Street View. The camera uses a LiDAR sensor to measure every centimetre of your space with a laser. The result: an immersive 3D virtual tour in which users can move freely, see the space in "dollhouse view" or as a 2D plan, and even measure distances accurately.
- Condo or small house up to 1,500 sq ft (approximately 140 sq m): $395
- House, commercial space or office from 1,501 to 3,500 sq ft (140 to 325 sq m): $495 – $595
- Boutique hotel, clinic or school of 3,501 to 7,500 sq ft (325 to 700 m²): $695 – $995
- Building of 7,501 to 10,500 sq ft (700 to 975 m²): $1,095 – $1,295
- Over 10,500 sq ft or industrial needs (factory, warehouse): written quote within 24 hours
For large industrial, institutional or multi-site projects (hotel chains, clinic networks, real estate complexes), we prepare a custom quote after a preliminary discussion with you.
Factors that influence the price of your virtual tour
Why does a Matterport tour cost $395 for a condo and $995 for a school? Four main factors come into play.
1. The floor area
This is the main factor. The larger the space, the more capture points you need (Matterport places a point every 1.5 to 3 metres, Google Street View every 3 to 5 metres). An 80 m² condo requires 25 to 40 points; a 400 m² boutique hotel may require 150+.
2. The number of rooms and the complexity
A large open space of 200 m² (loft, restaurant) costs less than a space of the same size segmented into 25 small rooms (school, clinic). The more rooms there are, the more transitions there are to capture.
3. Post-production work
This is what sets a "raw" virtual tour apart from a professional one: interactive hotspots, a generated 2D floor plan, custom branding, links to your services, labels translated into English, and so on.
4. Distance and travel
For captures in Montreal, Laval, the South Shore (Brossard, Longueuil, Boucherville) and the North Shore, no travel fees. Beyond roughly 100 km from Montreal, a travel fee of $0.73/km applies.
Quick comparison table by property type
To help you get a quick estimate, here are some concrete examples from our 2025–2026 projects:
Property type
Service
Average price 2026
Condo 50-80 m²
Matterport 3D
$395
House 150 m²
Matterport 3D
$495
Restaurant or shop, 150 m²
Google Street View
$595
Retail space 150-250 m² with Matterport
Matterport 3D
$495 – $595
Doctor's office / clinic
Matterport 3D
$895
Boutique hotel with 20-30 rooms
Matterport 3D
$895 – $995
School / medium-sized institution
Matterport 3D
$895 – $995
Large industrial project, factory, 50+ room hotel
Price on request
Quote (over 10,500 sq ft)
For a precise quote tailored to your situation, you can request a written quote within 24 hours.
What's included in our packages at Panosphere 360
All our packages include by default:
- The on-site capture session (generally 1 to 3 hours depending on the floor area)
- Image processing and assembly for a navigable virtual tour
- The iframe embed code to add the tour to your website
- Integration with Google Maps (for Google Street View tours)
- An automated 2D floor plan (for Matterport tours)
- The "dollhouse view" option and precise measurements (Matterport)
- Mobile, tablet and VR headset compatibility
The following are optional:
- Personalized interactive hotspots (links, videos, descriptions)
- Automatic blurring of faces or licence plates (useful in daycare centres, hospitals and parking lots)
- Translation of labels into English (useful with TranslatePress and for Montreal's bilingual market)
- Custom branding (logo, colours)
How to calculate the ROI of a virtual tour for your business
The price of a virtual tour is an investment, not an expense. Here's how to estimate your return, depending on your sector.
For a real estate broker
According to Matterport, a 2020 American study links 3D tours to sales up to 31% faster. If you pay $395 for a Matterport and you earn even just one additional transaction over the year, the ROI is several thousand percent.
For a shop or restaurant
A Google Street View virtual tour on your Google Business Profile lets customers look around your business before they come. If your average sale is $50 per customer and just one additional customer per week finds you through the tour, your investment of $495 is recouped in about ten weeks.
For an institution or a large establishment
The calculation is different: the Matterport tour is used to document your site (security, distance learning, virtual audits) and to avoid costly travel. A single site meeting avoided thanks to a Matterport digital twin can justify several thousand dollars of investment.
To learn more, see our Matterport case study for industry.
FAQ: answers to frequently asked questions about pricing
Why does the Google virtual tour cost $100 more than the Matterport tour?
The $100 covers publishing the panoramas on Google Maps and on your Google Business Profile, through Google’s official tools. In return, there is no annual fee afterwards: Google hosts the panoramas. The Matterport tour, on the other hand, is hosted for one year with the package, then from $150 per year.
Are there monthly hosting costs?
No monthly fees. The first year of Matterport hosting is included in our packages; after that, hosting costs $150 per year (more for very large models).
How long does it take to deliver my virtual tour?
Standard delivery time: 24 to 48 hours between capture and publication, in most cases. Large buildings and big projects can take several days. For an urgent project (real estate listing, event to be published quickly), tell us when booking.
How does the payment process work?
You receive a written quote before the capture, then an invoice on delivery, payable by card or bank transfer. Public bodies and corporate accounts receive an invoice on their own terms.
And for very large projects, how does the custom quote work?
For spaces larger than 1,000 m², multi-site hotel chains, industrial plants, or digital twin projects, we provide a custom quote after a preliminary site visit (in person or virtual) to assess the complexity. The final price depends on the number of capture points, the duration of the project, and the post-production required.
Ready to get your exact price?
If you want a personalized quote for your project (restaurant, condo, hotel, factory, school, clinic or other), you will receive a written quote within 24 hours.
👉 Request my personalized quote
To compare services or see concrete examples:
- Our detailed virtual tour prices — complete table by area
- Matterport 3D service in Montreal — our main page on 3D technology
- Google Street View service — for shops and offices
- What is a virtual tour? — the definition and the 5 types of virtual tour, from 360 tours to Matterport 3D
- Our portfolio — 80+ projects completed (Loto-Québec, Hydro-Québec, HEC Montréal, VIA Rail, and more)
