Virtual tour analytics and lead generation
A tour you can measure, and that brings in leads.
Basic analytics (visits, unique visitors, impressions) come with the hosting of every Matterport 3D tour, from $395. The business card and the “Call” button are part of standard branding (from $100); Google Analytics 4 and the form come with custom branding (from $500). We have hosted tours across Quebec since 2015. Phone: 514 262-9248.
- Visits, unique visitors, impressions: included
- Business card and call-to-action button in the tour
- Google Analytics 4 with custom branding
- Report on request
They trust us
Know what the tour brings in.
A virtual tour is an investment: it’s only natural to read its results. How many people opened it, how many times, from which channel, and how many called or wrote to you from the tour. Basic analytics come with hosting; the contact tools and Google Analytics 4 are added with branding.
01
Numbers for every tour
According to Matterport, every tour counts its visits, its unique visitors and its impressions, and the analytics can be exported as a CSV file.
02
A button to take action
“Book an appointment”, “Call”, “Request a quote”: the visitor reaches you without leaving the tour, with your business card in view.
03
The tour in your dashboards
With custom branding, the tour sends its events to your Google Analytics 4: source, device, duration, in your own account.
04
A form connected to your tools
Requests arrive in your email or in your CRM, depending on what your tool accepts.
A real tour to explore
The Vicostone Canada showroom.
58 tags, nearly one per product: every quartz slab leads to its spec sheet. This is the kind of tour you want numbers for: how many visitors, how many times, and how many got in touch.
Who measures their virtual tour?
Real estate brokers and developers
Know how many buyers toured the model unit, and receive their appointment requests from the tour.
Showrooms and retail
A “Request a quote” button in front of each display, and the number of visitors per month.
Hotels and event venues
A “Book” or “Check availability” button in the banquet hall, connected to your sales department.
Schools and colleges
Measure virtual open houses during the admission period, with a “Sign up for a visit” button.
Building managers
A space for lease whose number of visits you know, with a form connected to the leasing manager’s email.
Organizations and municipalities
A traffic report to account for the investment to council or management.
How it works
From the first call to going live.
- 1
A 30-minute call
What you want to get from the tour: calls, appointments, forms. Written quote.
- 2
The scan and the launch
Scan with the Pro3, tour online 24 to 48 hours later in most cases, analytics active as soon as it goes live.
- 3
Branding and contact tools
Business card, call-to-action button, form and GA4 ID integrated into the tour, then tested with you.
- 4
Follow-up
You read the numbers whenever you want; we prepare a report on request and adjust the button or the form as needed.
Public pricing
Basic analytics are included.
Matterport’s numbers come with the tour’s hosting. The business card and the call-to-action button are part of standard branding; Google Analytics 4 and the form, of custom branding.
Included
| Basic analytics (visits, unique visitors, impressions)With the tour’s hosting | Included |
|---|---|
| Matterport 3D tour based on floor areaUnder 1,500 sq. ft., then + $100 per additional 1,000 sq. ft.; 2D floor plan and 1 year of hosting included | from $395 |
| Business card and call-to-action button (standard branding) | $100 to $250 |
| Google Analytics 4 and contact form (custom branding) | $500 to $650 |
| Hosting after the first yearAnalytics included; higher for very large models | from $150/year |
|---|---|
| Publication on Google MapsNon-residential locations only | + $100 |
| Editor access for your team | $150/year |
- Prices in Canadian dollars, taxes extra.
- Travel fee: $0.73/km beyond about 100 km from Montreal, shared between the sites of a single trip.
Good to know: analytics don’t name anyone
Matterport counts visits, unique visitors and impressions; it doesn’t say who watched. To know a visitor, they have to come forward: that is the role of the call-to-action button and the form. Google Analytics 4 adds source, device and duration, anonymously, in your own account. We promise neither a number of leads nor a specific connector: the form is connected to your email or your CRM depending on what your tool accepts.
What analytics does a Matterport virtual tour provide?
Every Matterport 3D virtual tour hosted in our account counts its views. According to Matterport, three numbers are tracked: visits (the number of times the tour was opened), unique visitors and impressions (the number of times it was displayed in a page, even without being launched). They can be read per tour or across all your tours, and exported as a CSV file. These virtual tour analytics are included with hosting: one year included, then from $150 per year.
What they don’t tell you, honestly: who watched. Analytics are anonymous. To turn a visitor into a lead, you have to give them a way to come forward, inside the tour itself.
Turning a visitor into a lead
With standard branding, the tour displays your business card (name, photo, phone, email) and a call-to-action button: “Call”, “Book an appointment”, “Request a quote”, “Book”. The button leads to the number, the calendar or the page you choose. The visitor who has just walked through the model unit, the banquet hall or the showroom reaches you without leaving the tour. For a real estate listing, Matterport also provides a version without a business card or button, required by some listing systems.
Google Analytics 4: the tour in your dashboards
With custom branding, the tour is connected to your Google Analytics 4: you see its views there just like your website’s, with source, device and duration, in your own account. You can then measure which channel brings in visitors, from the Google Business Profile to the newsletter, and what they do next. See web integration and sharing for the channels themselves.
A form connected to your email or your CRM
The same branding hosts a contact form placed in the tour. Requests are sent to your email or to your CRM, depending on what your tool accepts; we check it together before promising it to you. For a virtual showroom, the form serves as a quote request; for a residential building, as a showing request.
What Matterport’s case studies say
Matterport publishes case studies with figures on lead generation. Two real estate companies report 17% more leads per property and 49% more qualified leads; a broker, time on page going from 45 seconds to more than 2 minutes. They are Matterport customers, not Panosphere ones, and their results depend on their market: orders of magnitude, not a promise.
Reading the numbers and putting them to use
Analytics are only useful if someone reads them. On request, we prepare a report for the period: visits, unique visitors, impressions, requests received, all with commentary. Campaign review, annual report or accountability report: it shows what the tour brought in and what can be improved. Few visitors? We work on sharing. Many visitors but few contacts? We move the button, simplify the form, add a tag.
Analytics and leads with Panosphere 360
More than 1,000 tours published on Google Maps since 2015; a single person, Marc Durand Bréard, from the quote to the one-hour training session included; service in French across Quebec. The tour’s hosting and maintenance include analytics year after year. See our prices, our portfolio, or write to us for a 30-minute call.
Frequently asked questions
Your questions, our answers.
Another question? Write to marc@panosphere360.com or call 514 262-9248.
What analytics do you get for a virtual tour?
According to Matterport, every tour counts its visits, its unique visitors and its impressions, that is, the times it was displayed in a page. The numbers can be read per tour or as a whole.
Are analytics included?
Yes. They come with the tour’s hosting, included the first year and then from $150 per year. There is nothing to add to view them.
Can analytics be exported, or can we receive a report?
Yes. According to Matterport, the analytics can be exported as a CSV file. On request, we prepare a report for the period, with the numbers read and commented, for a campaign review or an accountability report.
Can a call or appointment button be added inside the 3D tour?
Yes. With standard branding, the tour displays your business card and a call-to-action button: “Call”, “Book an appointment”, “Request a quote”, pointing to the number, the calendar or the page of your choice.
Is the tour compatible with Google Analytics?
Yes, with custom branding. Your Google Analytics 4 ID is connected to the tour, and its views appear in your account, with source, device and duration.
Can the tour be connected to our CRM?
Through the contact form, whose submissions are sent to your email or to your CRM, depending on what your tool accepts. We check it together before promising anything.
Do we know who watched the tour?
No. Analytics are anonymous: numbers, not names. A visitor is only known if they come forward through the call-to-action button or the form. That is why we place them in the tour.
Does a virtual tour really generate leads?
In case studies published by Matterport, two real estate companies report 17% more leads per property and 49% more qualified leads. They are Matterport customers, not Panosphere ones; your results depend on your market.
Related industries
Often combined with
Let’s talk about your project.
A 30-minute call is enough to settle the area, the deliverables and the price. Written quote within 24 hours, large buildings included.