A 360° virtual tour shows your premises as they are, at any hour, on the screen of a customer who has not come in yet. Here are ten concrete benefits for a business, with what each one takes in practice. If the term is new to you, start with our guide What is a virtual tour?
1. Customers visit before they travel
A customer choosing between two restaurants, two venues or two clinics looks at the photos. A virtual tour goes further: they walk through the space at their own pace and arrive knowing what to expect.
2. Your premises are open at all hours
The tour stays online day and night. It answers the simple questions (the size of the room, the atmosphere, the access) without tying up someone on the phone.
3. It appears on Google Maps and in Google Search
A Google virtual tour is published in Google Street View and attached to your Business Profile. People searching for your business see it without going through your website.
4. It builds trust
Selected photos show the best angle. A tour shows everything: it is proof that you have nothing to hide, and customers notice.
5. It is shared with a single link
The same tour works on your website, in your emails, on social media and in your quotes. It is embedded in a page with a few lines of code, with no app to install.
6. It replaces on-site visits
A buyer, a tenant or an event planner rules out the places that do not fit on their own. Those who then come in person are serious candidates. This is the most common use of the real estate virtual tour.
7. In 3D, it provides measurements and plans
A Matterport 3D virtual tour is captured with a laser sensor. You can measure distances and areas in it and produce a floor plan from it. A 360° tour made of panoramic photos does not allow this.
8. It keeps a record of the premises
A building before renovation, a construction site at a given stage, a temporary exhibition: the capture records the state of the space on a precise date. You can return to it years later.
9. It helps with training and onboarding
A new employee, a subcontractor or a visitor gets to know the space before arriving: the exits, the restricted areas, where the equipment is.
10. It makes the space accessible remotely
A person with reduced mobility, a relative who lives far away or a customer abroad sees the premises without travelling, and checks for themselves whether the access suits them.
Which type of tour should you choose?
- To be found on Google: the Google virtual tour, published in Google Maps.
- To sell, rent, measure or document: the Matterport 3D tour.
- For a business that wants both: see the Virtual tour for business page.
Prices depend on the floor area and the type of tour: they are detailed on the Virtual tour pricing page. For a specific project, request a quote.